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	<title>Comments on: Impact - 2008 Tradeshows</title>
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	<link>http://marshall-yard.com/2008/01/02/impact-2008-tradeshows/</link>
	<description>a person...a place...a state of mind</description>
	<pubDate>Fri, 10 Feb 2012 02:10:49 +0000</pubDate>
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		<title>By: Jacques Pilato</title>
		<link>http://marshall-yard.com/2008/01/02/impact-2008-tradeshows/#comment-1134</link>
		<dc:creator>Jacques Pilato</dc:creator>
		<pubDate>Wed, 21 Apr 2010 12:35:52 +0000</pubDate>
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		<description>This post was mentioned on Twitter by Richard Hawkesford.</description>
		<content:encoded><![CDATA[<p>This post was mentioned on Twitter by Richard Hawkesford.</p>
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		<title>By: Marketing Articles</title>
		<link>http://marshall-yard.com/2008/01/02/impact-2008-tradeshows/#comment-322</link>
		<dc:creator>Marketing Articles</dc:creator>
		<pubDate>Thu, 17 Apr 2008 09:01:40 +0000</pubDate>
		<guid isPermaLink="false">http://marshall-yard.com/2008/01/02/impact-2008-tradeshows/#comment-322</guid>
		<description>Very creative! IMPACT is really the word for trade show marketing. Haven't conducted a trade show yet but for me what's really important to this event is to address to the attendees the very specific view of what your product/service is for what the benefits of it for them.


Really, I like the IMPACT acronym.:-)

-Jan</description>
		<content:encoded><![CDATA[<p>Very creative! IMPACT is really the word for trade show marketing. Haven&#8217;t conducted a trade show yet but for me what&#8217;s really important to this event is to address to the attendees the very specific view of what your product/service is for what the benefits of it for them.</p>
<p>Really, I like the IMPACT acronym.:-)</p>
<p>-Jan</p>
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	<item>
		<title>By: Saul</title>
		<link>http://marshall-yard.com/2008/01/02/impact-2008-tradeshows/#comment-104</link>
		<dc:creator>Saul</dc:creator>
		<pubDate>Wed, 09 Jan 2008 17:58:34 +0000</pubDate>
		<guid isPermaLink="false">http://marshall-yard.com/2008/01/02/impact-2008-tradeshows/#comment-104</guid>
		<description>I am working on my trade show strategy right now and found this post spot on!

saul
www.freshbooks.com</description>
		<content:encoded><![CDATA[<p>I am working on my trade show strategy right now and found this post spot on!</p>
<p>saul<br />
<a href="http://www.freshbooks.com" rel="nofollow">http://www.freshbooks.com</a></p>
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